10 September 2013
NEW DELHI: Information and broadcasting minister Manish Tewari on Monday inaugurated the Bharat Nirman portal which provides an interactive digital platform for the creative campaign on various programmes of the flagship scheme.
The digital platform is in English and Hindi with creatives in 11 regional languages. The portal enables the user to get information about Bharat Nirman schemes at a single place.
Talking about the launch of the portal, Tewari said the aim is to ensure "I&B ministry has an institutionalized presence".
Bharat Nirman campaign seeks to highlight the government's major achievements in the run-up to the 2014 general elections. The second phase of the campaign was launched last month.
The minister also launched a free SMS service to provide important news to subscribers and keep them updated with the latest happenings.
The SMS service began on a pilot scale about six months back. As it received overwhelming response, its reach was being widened, Tewari said.
He hoped the service, which is subscribed by two lakh people, will touch the five lakh figure by the end of this month.
AIR is able to access information from extremely remote parts of the country, he said and added that with this service, "we want to ensure events taking place in northeast and others parts, get mainstreamed".
Published by: The Times Of India