Event management is fast catching up as a hot career option because of the element of glitz, glamour, flamboyance and style associated with important social and corporate events due to the increasing trend in retail and marketing sector.
Event management is a process of organizing a professional and focused event, for a particular target audience. It involves visualizing concepts, planning, budgeting, organizing and executing mega events such as fashion shows, musical concerts, corporate seminars, dealer’s meetings, road shows, exhibitions, wedding celebrations, international sports and cricketing events , awards ceremonies, product launching etc. It is a good career option which does not require much investment and offers a lot of independence and flexibility.
Career Prospects
There are many opportunities in this industry. There are plenty of events- weddings, birthday parties, talent hunt and reality shows, fashion and cultural shows, academic and sports meets, religious functions, corporate events, conferences and so on. You can join an event management company or a media house that specialises in event management activities. Once you gained good experience you can start your own events business.
Skills, interests and qualities
- excellent organisation skills and the ability to carry out a number of tasks at the same time
- good communication skills
- good negotiation and marketing skills
- budget awareness
- administration skills
- the ability to work as part of a team and also use your own initiative
- strong organizational, budgeting and creative skills
- an ability to focus on the customer
- a high level of attention to detail
- the ability to work under pressure
- motivation and a positive attitude.
Nature of the Job
An event manager has to first make the basic framework of the event or occasion. After which he prepares the marketing plans, hunts for sponsors, works on the logistics, locates the site or destination, contacts vendors, hires performers, prints, mails invitation cards, creates menus, looks after the stage, books the artistes, arranges for transport for different people, and on the event day, co-ordinates, plans and finalizes every aspect of the event. Event managers usually start working months and weeks before the event. Sometimes, in order to make the work easier, large event management companies hire the services of smaller companies on a contract basis.
Eligibility
There is no minimum qualification requirement to become an event manager for non-corporate events. Any person with strong organizational skills can organize non-corporate events.
For organizing corporate events a degree/ diploma in envent management , hospitality management is must. Some highly reputed firms however may demand an MBA degree as well as good public relation skills. Also there are various short term and long term course provided by various institutes which can further hone one's event management skills and provide a solid boost to their resume.
Remuneration
As a fresher in this industry, you can easily get a pay package in the range of Rs.15,000/ – Rs.20,000/- per month. The remuneration goes up with your experience and area of expertise. You can earn more money working in the capacity of an expert freelancer or the owner of your own event management company.